How are you promoting your business? In the age of digital marketing, it's easy to overlook a marketing method that has worked since George Washington campaigned for President. The marketing method we are referring to is promotional items. Believe it or not, it was a commemorative button made for George Washington, back in 1789, [...]
by Heather Rykowski In today's competitive business scenario, an event planner has to use all effective means to boost customer relationships and can use help from a service that provides corporate gifts. With your clients expecting you to reach out to them and make them feel truly valued, giving them corporate gifts can help you [...]
Selecting the wrong promotional products can actually have an adverse effect on your brand. As we head into Fall Trade Show season we want to share with you how promotional products impact your brand and the 5 common mistakes to avoid. Trade shows and exhibitions provide a great opportunity for businesses to connect with their [...]
Gone are the days when health and wellness was considered something of a fad, as more and more people are making it a priority. The proof is in the numbers, with the global wellness industry now three times greater than that of the pharmaceutical industry. People are now getting proactive when it comes to their [...]
by Heather Rykowski For any entrepreneur large or small, marketing is always a major challenge, especially when it comes to identifying ideal strategies that effectively advertise a business. For smaller businesses, the high cost of advertisement can be stressful especially if you have an insufficient budget. Traditional marketing channels are often considered to be costly [...]
by Heather Rykowski The summer months are when people come out of their hibernation to take advantage of the warmer weather, and this presents an opportunity for you to get creative with giveaways that get you noticed. Promoting your business is essential, and the Advertising Specialty Institute (ASI) delivers an annual report that shows the [...]
